Site icon Regpack

Using Your Camp Software as a Sales Platform in the Low Season

Pop quiz: what comes into your mind when you hear the words “camp registration software”? When do you think it is used or useful to use?

I threw this quiz to a number of our thousands of camp clients in the past few weeks. The results were: “a software to register campers to your camp that is used from around January to June.” Interesting and sort of makes sense.

BUT did you know, your camp software can also pull double duty as a sales platform to help you manage your data, design your marketing strategy and help you better prepare for your next sessions?

When you begin with your registration software, it usually looks like this:

  1. Setup your system.
  2. Launch.
  3. Register and gather family and camper data.
  4. Camp time!

But what happens after everyone is signed up and campers have packed up and gone home? You have just collected a wealth of information and the possibilities are endless! Besides just saving it to roll over to your next registration season, you can capitalize on the information you’ve received and make it work for you.

You might be thinking: “That sounds all nice and Google like but I don’t really know how to do that…”.

In this post I am going to give you step by step action items on how to use your camp registration software to support your sales and marketing goals.

I will outline how your software can be used in your low season to maximize your return and increase your business and revenue. Best of all: no data scientist degree required 🙂

What do you do with all the information you’ve collected?

Using the filtering function in your registration software is the best tool you have!

Once you’ve collected information about your campers, and families, you can utilize this to understand how your camp performed, target specific groups of parents to connect with, and lock in your families year after year.

Using your software’s email tools plays a huge role.

Below are a few scenarios on how to use your camp software after camp season:

Camp Software as an All-Purpose Sales Platform

Your camp registration software is really a long terms sales solution for your camp.

Some registration software on the market will collect your data online for you, but present it simply. Either in an excel or another format. Others will collect information for you AND give you access to the back end, which will allow you to achieve the abilities mentioned above.

When you think about registration as a way to gather all the data you need to improve your marketing and grow your camp, you can see how your registration software plays a vital role as a sales platform.

You might be thinking, “All this is nice but I will never find the time to actually do this”. I get it. But, your low season is the best time to do this! You finally have a chance to breathe and relax.

You are probably reading this blog post for the low reason because you finally have time! Often times, camps assume that their registration software isn’t needed during their low season since they aren’t “registering” anyone.

But going with the idea that registration software is also a sales tool, your off season is THE time to evaluate your past events, make changes, reach out to families and design a fresh marketing strategy going forward.

Your low season is an opportunity to:


The goal of any paid software is to get the most out of it for the money spend on it.

Understanding that registration software provides much more than registration management will allow you to get the most out of your software.

Not only that, you will improve connection and communication with clients. Use feedback to enrich your camp and understand what you’re getting right, and where there is room to improve.

Here are some more great marketing ideas for your camp to put in place next summer!

3 Camp Marketing Ideas You Must Use!
Using Facebook to Market Your Camp
Using Twitter for Camp Marketing
5 Tips for Creating the Best Summer Camp Instagram Page
Camp Social Media Q&A

Get Your FREE Guide to Camp Registration eBook


Exit mobile version