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5 Ways to Make the Most of Your Next Fundraising Event

Make the most of your next fundraising event.

When it comes to planning your next fundraising event, there are several factors that can influence your approach. These can include how well your past events have gone, how much money you have in your budget, and more.

If you’re looking for ways to make the most of your upcoming event, it’s a good idea to acknowledge the challenges that come with event planning and meet them head-on. For that reason, we’ve compiled 5 awesome ways to make the most of your next event, increase attendance, and maximize the funds you raise.

In this article, we’ll discuss:

  1. Your registration form
  2. Promoting your event
  3. Peer-to-peer fundraising
  4. Early incentives
  5. Teamwork

Keeping these points in mind will help you stay on track during your planning process and meet any obstacles with ease. Are you ready to take a closer look at how you can make your next event a success? Let’s dive in!

1. Optimize your registration form.

Everyone’s first impression of your event will come from your registration process. Offering online registration for your fundraising event will make it easy not just for your attendees, but for your nonprofit, too.

Registering people online will allow you to quickly pull the attendance data and analyze it. This will help you keep track of the information you need and plan accordingly based on attendance.

Here are some tips for creating a registration form:

Finding the right event software is the key to giving off a great first impression of your event. If registrants have a positive experience with your registration process, they’ll expect the same from the event itself.

2. Promote your event.

In order to attract a lot of guests to your event, you need to promote it! After all, people won’t come if they don’t know about it. Using multiple channels to promote your event will ensure that the word gets out and that you meet your attendees on the platforms they’re using.

For instance, to promote your event, you can use:

In addition to your promotional plan, it’s important to determine what your attendees want to see, such as expert guest speakers or local celebrities. There are a few reasons your previous events might not have resonated with guests, so be sure to solicit feedback from past attendees and/or your constituents to learn what interests them.

By taking advantage of multiple promotional channels, you’ll reach more people than you would have otherwise. Be sure to meet your audience where they are and make the information about your event readily available.

3. Incorporate peer-to-peer fundraising.

One of the most powerful fundraising methods is peer-to-peer fundraising. Through this social giving tool, you can expand your outreach beyond your typical fundraising circle. Essentially, during this type of fundraising, nonprofits recruit their supporters to fundraise on their behalf.

Here’s how it works:

  1. The nonprofit chooses a peer-to-peer fundraising platform and establishes its goal.
  2. The nonprofit sets up a peer-to-peer fundraising campaign page.
  3. The nonprofit recruits its supporters to set up their own individual pages.
  4. The nonprofit provides tools and resources to support individual fundraisers.
  5. The individual fundraisers launch and share their pages with their friends and family.
  6. The nonprofit tracks the progress and provides ongoing support.

Simply put, you can reach more people by associating a familiar face with your organization and leveraging the power of social networks. If your individual fundraisers share what your nonprofit means to them, their friends and family will be likelier to donate to your cause.

Peer-to-peer fundraising works as a great lead-up to an event, especially events like walkathons, 5Ks, and Ambassador Fundraising campaigns. You can spread the word prior to the event itself while raising money before it even starts. Set the fundraising deadline on the day of the event to evoke a sense of urgency.

For more information on this powerful social fundraising method, check out the OneCause guide to peer-to-peer fundraising.

4. Offer early registration incentives.

Part of making your event successful means getting creative. If you want to increase attendance (and increase the funds you raise as a result), try offering early registration incentives. These can include things like basic discounts, but there’s more you can do with this.

Try out these early registration incentives to increase your overall attendance:

People love freebies and discounts, so take advantage of the offerings you can provide and appeal to more guests. By incorporating swag bags, early bird discounts, and premium packages, you’ll increase your attendance and (hopefully!) your fundraising results as well.

5. Put together a team.

Of course, putting on a fundraising event requires planning and organization. To do all of this effectively, you need to put together a strong team that can successfully plan and execute the event.

Your team should consist of different team members (and even volunteers) who have particular skills they can put to work. 

Consider the following strategies as you organize your planning team:

By ensuring your team knows their deadlines and stays on top of the planning elements, you’ll avoid any last-minute surprises and make your event the best it can be. Draw on different team members’ skills and capabilities in order to produce a great event that will have guests returning to support your nonprofit in the future.

Maximizing your online presence and having all the pieces in place will definitely help make your event a success. With online registration and promotion, you can reach out to far more attendees than you would have otherwise.

Try out these strategies for yourself and get started on planning that next great event!


Author: Joshua Meyer

Joshua Meyer brings over 14 years of fundraising, volunteer management, and marketing experience to his current role as the Director of Marketing for OneCause. Currently, as a member of the OneCause sales and marketing team, Josh manages all of the firm’s marketing efforts. He has a passion for helping to create positive change and loves that his current role allows him to help nonprofits engage new donors and achieve their fundraising goals.


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