Email marketing is a tool that most digital marketers agree is essential. An email marketing campaign can be tailored perfectly to match your needs, is inexpensive to run, and can be created and scheduled as far in advance as you like. What’s not to love?
It’s simple to create a campaign, but to ensure that it pays off is a little more difficult. EveryCloud a leader in the online security and security awareness training industry, established that there are an average of 88 billion business emails that received every day. So, before you hit send, you need to ensure that your email will stand out for the right reasons.
How do you do that? You start by checking out the EveryCloud infographic that accompanies this post. They’ve run the numbers and come up with what separates bad email campaigns from good ones. They’ve homed in on the top mistakes that marketers make, and ways to improve the opening rates for emails.
We know that some of the results are going to surprise you. Did you know, for example, that sending out those mails to everyone on your subscriber list is likely to do more good than bad? Why? Because two out of three subscribers will hit that unsubscribe button if they receive emails that aren’t relevant to them.
However, tools like Mailchimp help you in scaling your marketing campaign by providing a suite of features that allow you to send the right messages at the right time.
Are you ready to see if you’ve been making any mistakes with your campaign? Check out the infographic below. Click on the image to enlarge.