WHY DOES YOUR CAMP NEED MARKETING?
Especially if you’re a small camp or a camp that’s just starting to get serious about expanding its presence in your local community, “marketing” can often seem like a pretty intimidating word.
That’s what all those huge businesses do, right? They spend billions of dollars making commercials, billboards and online ads that millions of people see. Obviously, you’re probably not a billionaire, and your camp probably only has room for a few dozen to a couple hundred people! What can smart marketing possibly do for you?
Today more than ever before, marketing is no longer something reserved for the bottomless pockets of giant corporations.
Marketing is nothing more than putting yourself out there to get more people interested in what you have to say. When you spend so much time working on all the details of putting together the perfect camp experience, it can be easy to forget that not everyone thinks about these things the way you do. You know why camps matter—if you didn’t, you wouldn’t be spending so much time working with one!
But the thing is, a lot of parents don’t see it that way… yet. You’re over here asking, “How can I make my camp even better?” But they’re still way over there, asking, “Why should my kids attend camp at all?”
Marketing’s job is to bridge that gap.
It’s to show parents exactly why your camp will be such an incredible experience for their children, and convinces them they need to take action.
You don’t need billions of dollars to show parents why that’s true. You just need to be smart!
Get the right tools, learn the right techniques, and show your community who you really are. I promise that nothing we’ll cover in this e-book is going to ask you to do anything crazy. All it’s going to take is a willingness to learn and a passion for improving your camp.
So, what are you waiting for? Let’s get started!
If you’re interested in this topic, also check out our brand-new ultimate guide to camp marketing!