Any smart marketer knows that social media is the key to getting the word out there on just about any event.
Just about everyone is on some form of social media in their spare time, and by properly harnessing the platform, you can give yourself what basically amounts to free marketing.
People “like” your page, they see your posts, they decide to check out whatever it is you’re all about.
And that’s great! Only, here’s the issue. Spreading awareness about your organization is one thing. But actually turning those friends and followers into actual, real-world attendees? That’s another question altogether.
Here are a couple of the best tips and tricks for transforming your online presence into quantifiable success!
Use Follower-Only Promotions
Follower-only promotions are one of the best ways to go about doing this. There are two reasons that’s true.
First of all, if you advertise these promotions properly, it gives people a real incentive to follow your page. It’s not just because they support your organization and want to hear more from you. It’s because they care about money! Everyone loves a good deal, so this is a really effective way to build your online presence.
In addition to this, follower-only promotions encourage people to actually attend your events! Nobody wants to miss out on an opportunity. In fact, if the discount looks good enough, your followers might actually share your content or tell their friends. More free marketing!
Link to Your Registration
Another proven way to turn your social media presence into actual income is by linking to your registration forms in your posts.
People are procrastinators. They might see your Facebook posts and think your event might look cool, but they’re sort of pressed for time right now, so they tell themselves they’ll get back to it later. Time goes on, a couple thing come up, and before you know it your event has come and gone and those interested followers never ended up going!
By including links to your registration forms in your social media posts, you can fight back against people’s natural tendency towards inaction. After all, what harm could it really do to sign up? If they later decide they don’t really want to go, they can always back out.
You’ve now got them hooked. Congratulations!
But of course, getting people to click on your registration forms is only half the battle. You still need them to go through one more step—filling them out!
This can go wrong in more ways than you’d think. Maybe they don’t like the look of the registration site. Maybe your forms are too long, or half the questions don’t even pertain to this specific customer!
These are just a couple reasons why it often pays to invest in quality registration software. The right system will let you customize the look of your forms to perfectly fit your brand. It’ll also direct applicants only to the questions they’ll actually be interested in—so no more wasted time.
It might seem minor, but it’s a critical step. Get your registration in order, or these potential attendees will just close out the tab.
As your event draws closer, you always want to be upping your social media game. A lot of people might have been thinking about signing up for your event for a little while, but it just seemed so far off that they didn’t bother signing up. Don’t let these customers slip through your fingers!
In the days before your event, you want to be sending out more and more photos and videos to get people excited. Not only will this draw in those last stragglers, but it’ll also help ensure that the people who already signed up both want to go and remember to go.
Don’t go around flooding people’s Facebook feeds, of course—we all hate that, and that’s a great way to lose followers. But you do want to be pushing that content out there!
These are just a couple tricks you can try to capitalize on your social media. Those followers aren’t just for show, after all—they’re part of smart marketing.
In the right hands, social media can be an incredible tool for any event organizer. Just know what you’re doing, and those empty seats will practically fill themselves!