Customer Registration Software: How to Build Customer Relationships

customer registration software _ feature

Let’s be honest, running a business this last year hasn’t been easy. This goes double for online retailers.

Competition for customers has increased significantly.

Suddenly everybody is an online retailer, with traditional “on-site” businesses forced to switch to virtual platforms during times of quarantine. Web traffic got heavy, and — in some cases — congested.

So, how do you stay connected with your core customers as well as attract new ones?

Customer behaviors have changed and business practices must change to reflect that. Here are 7 ways to build killer relationships with customers.

customer registration software _ customers come first

Customers Come First

Building and maintaining customer relationships is still a prime goal for small business owners. Despite the challenges of COVID-19, business owners and their marketing teams have found meaningful ways to engage with customers.

According to Business News Daily, customer management systems have become essential tools for gathering customer information. This software can not only streamline your business it will help you engage and build customer relationships by tracking customer behaviors and tailoring the experience to their unique preferences.

A customer registration software tool like Regpack is ideal for gathering customer info, generating actionable reports for your team, and — most importantly — client billing.

By bundling these functions under one virtual roof, business owners get a full client picture, both in terms of value and interaction.

Armed with this unique perspective, you can lower your customer churn rate and immediately target problems, like late payments.

Keeping In Touch With Clients

Customer registration software is a unique type of CRM that will help you accept online payments and engage customers through integrated email marketing services.

How do you build customer loyalty?

Imagine this, the customer finds you there in a search engine and buys a product. Your email marketing kicks in, and you write a killer email sending them a nice thank you note and a discount on future purchases. Take it up a notch with a more personal touch and mail them a thank you card.

People remember things they see in print, while digital impressions evaporate almost immediately. Worried about spending money on printing? There are ways you can optimize your cost. For example, you can use cost-effective fonts and if you buy surplus toner you can always sell it back! This low-cost and low-risk plan will be sure to make a real difference and get you repeat customers.

You might also integrate your social media outreach and interact directly with customers in a public forum. While we’ve all seen this backfire, it’s also an amazingly effective way to gather and retain customers. Omnichannel marketing means every possible channel to connect with customers. Relationships start with a personal touch and social media allows that like no other platform.

Customer relations is more than just an email list and social media posts.

It’s about targeting the customer’s needs and wants then building segmented groups to target the best possible product you can offer to them.

Do this and customers will see you as a service, maybe even a friend! Your customers appreciate common sense advice and practical knowledge.

customer registration software _ customer user experience

You Might Be Wondering: How Do I Craft The Perfect Customer User Experience?

One of the understated benefits of automated customer marketing software is that it doesn’t make mistakes the way a human would. It won’t forget to send out a marketing message or follow up with a client. It does what you tell it to do…and it doesn’t call in sick!

“Telling your software what to do” is where a fully customizable customer registration platform like Regpack excels. Regpack uses research-based software and a proprietary conditional logic engine customized to suit your business needs. The software embeds directly into your new or existing website, allowing you to seamlessly integrate payments as well as emailing marketing outreach.

Business Stress Buster

The sudden transition to a virtual environment — from handling customers to managing a remote workforce — was overwhelming for many. But it doesn’t have to be.

Online tools help streamline your office workflow and organize all of your business tasks under one roof.

This means everything from human resources, to accounting, client billing…even order fulfillment and shipping. It’s hard to stay on top of all these tasks unless you have a large support staff.

But what if your support staff was trained and specialize in each of these areas and could actually help you navigate the choppy and uncertain business waters? That’s what quality business software can do — simplify tasks, build strong customer relationships, and reduce your stress!

customer registration software _ make it easy

What’s the Bottom Line? Make It Easy for Customers…And Yourself

You have to make buying easy, and the best way to do this is by integrating a payment system right into your site. Payment systems that are embedded make for a seamless customer experience. Regpack handles auto-billing and payment plans to make sure you get paid on time and keeps all client data private.

Accepting online payments is the lifeblood of online retailers. Sure, it’s great getting your products on broad-reach platforms like Amazon and eBay. But nothing builds brand loyalty like direct sales from your website. Build and maintain customer trust and the rest will take care of itself!

Whether your business is specific or unique, the secret to a truly tailored customer experience is a conditional logic engine that allows you to respond to any customer situation. This means you get unique branding opportunities with registration software.

Stay Atop Trends And Compliances

Customer registration software like Regpack offers a ton of powerful tools to help you manage and report on your customer base. Whether you run a summer camp, host online events, or sell products and/or services having features such as group registration, sending payment invoices online or email communication tools will take your business to that next level.

An online management tool like Regpack also makes sure you don’t miss any important compliance reports or essential regulatory forms required by your industry.

Dynamic data filtering allows you to search for exactly what you are looking for, so nothing gets “lost in the sauce” of running your business. It’s like having an HR specialist in your field without having to recruit, hire and train one! And they work cheap!

About The Author
Asaf Darash
CEO and Founder of Regpack

Asaf, Founder and CEO of Regpack, has extensive experience as an entrepreneur and investor. Asaf has built 3 successful companies to date, all with an exit plan or that have stayed in profitability and are still functional. Asaf specializes in product development for the web, team building and in bringing a company from concept to an actualized unit that is profitable.

What is Regpack?

Regpack is an online registration software that creates intelligent application processes with integrated payment processing.

Your Process, Automated
Find and create applicant groups according to YOUR needs. Automate your online registration.
Your Website, Our Technology
Don't send applicants away! Embed your process seamlessly onto your website.
Integrated Payment Processing
Applicants can pay easily within the registration process. Manage payments, send invoices, and more!
Save 60+ Admin Hours Every Month!
Online registration automation tools that work for you! Save time and work smarter.