Regpack

How-To Series: Crafting an Incomplete Application Email

One of the best features when you have an automated online registration software is that you will see more completed applications. Furthermore, you will get payments faster and on time than you will with paper applications, phone applicants or any other type of application process for that matter. Although, while you will see quicker and more completed applications, it doesn’t always mean that each applicant will complete their application in one shot. So while the process is easier, it doesn’t remove the step of reminding applicants to finish up their application or make a payment. That’s where a good incomplete application email comes in.

Thankfully, with a great online registration software you can easily program your system to communicate with applicants without you lifting a finger. When a user hasn’t completed a section of their application or when a payment is outstanding, having a triggered incomplete application email can be a great asset to gently encourage the applicant to complete what they are missing.

The key to this message is including certain information that is easy to find and understand, so the applicant knows exactly what is expected of them.

Below is a great example of an incomplete application email. Please feel free to use part or all of it in your own emails to your clients. And, as we’ve done in our previous “How To Email” series, after the deadline email template, we’ll highlight the parts of the email that are important and should be included in your own text.

DOWNLOAD YOUR FREE EBOOK FULL OF EMAIL TEMPLATES TO USE WITH APPLICANTS!

So why is this incomplete application email good?

What does a ‘bad’ email look like?

Even though you already know what a good email looks like, take those skills and see how the email below is considered “bad”.

 

So why is this bad…

Any other tips we’ve left out that you’ve had success with in your own email messages to clients? We look forward to hearing about them on our Facebook or Twitter pages!

DOWNLOAD YOUR FREE EBOOK FULL OF EMAIL TEMPLATES TO USE WITH APPLICANTS!

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